Our History

Rocket Foods, formerly Rocket Kitchen Wholesale, was founded in 1998 by a chef and a baker. We’ve come a long way since then, but over the years we’ve learned heaps. Now, we’ve got over 20 years of wholesale baking experience.

In the beginning, we were on a mission and it was simple, to bake the best carrot cake in Auckland. Once we’d cracked it, we wanted to share it with the rest of New Zealand. The more we made, the more our range grew. Before we knew it we had both sweet and savoury product and a retail store, you might know Rocket Kitchen.

More recently, our range has grown and developed into new areas including wholesale cookies and biscuits, wholesale brownies and slices as well as savoury wholesale sausage rolls, pies and quiches.


Our Values

We’ve kept our values short and sweet, so we can crack on with the baking.

  • Be Real – made using real whole ingredients.
  • Be Dedicated – bake from scratch and continue to evolve.
  • Be Proud – we have pride in our work to create the best of the best. We hope that our customers also share our products with pride.

These values go into everything that we do, from the way we do business, to the way we run our kitchen. It’s important to the whole team that our values are followed.

Our Recipes

Some of the products in our range we’ve been baking for over 20 years, and the recipes have been perfected over this time to make them some of the best around (even if we do say so ourselves!). Because we use real ingredients and processes, we can guarantee the taste and freshness of our food.


Our Products

Before any item leaves our Kitchen, it’s approved by one of our supervisors to ensure that it meets the high Rocket Foods’ quality standard. We do our utmost to ensure everything arrives at our customers in the same condition as they’ve left our kitchen.   

Each year, we produce limited edition seasonal ranges for special days and holidays, you’ll see these pop up on our inspiration section.

There’s always new products being tried and tested by our development team. Keep an eye out for new launches, and do let us know if there’s something that you’d love to see us make.